Society of Equestrian Artists - "Talk about Art!"

tania wrote:

Pip wrote:

As someone who has been in advertising for a very long time please let me assure you if the advert has high impact either through a good advert or shock tactics the advert only needs one publication. Shock tactics work the best. Repeat of anything doesn't work as it is overlooked with familiarity. Music however does work with repetition and new images.

with respect, but I would say that success of such tactics would depend on the type of product being promoted.

Of course and the products I have been involved in were nearly all major brands but there is no reason why some of the same strategies can not be used for a good product. I would suggest instead of having a repeat ad in Horse and Hound, which is expensive, you spread your advertising out amongst a wider variety of publications. Invest in some good PR material and yes try something different like a mail drop or advertising at local shows but naked in WH Smiths and playing the trumpet would be advertising a different skill!!

I won't be serenading any of the winter issues, this is definitely a summer promotion.